June 21, 2023
MrBeast is a genius when it comes to keeping viewers engaged. In his latest video, notice how the progress bar moves during the ad integration. Initially, it fills up quickly, but then it gradually slows down with each passing second.
Viewers think the ad will be short, but they end up watching all 44 seconds.
This clever progress bar mechanic is borrowed from mobile gaming, and MrBeast brilliantly adapted it for YouTube.
